EOC: Week 10: What are the benefits vs the features?

Benefits and features of my product. Use 3 quotes from academic sources as support.


Benefits: Healthy- made with real fruit.

Goes to help charity.

Implementation Evaluation Control

Price

$5.24

Distribution

Sell in Whole Foods, as well as Fresh & Easy stores.

Promotion

Social Media Accounts
Simple newspaper ad

Product

I chose to call my product Jakobanut because it's a unique name for a unique product.

Target Marketing Strategy

Situation/ SWOT Analysis

Objectives

Business Mission Statement

Week 8 EOC: The Pitch

Soul's Food Sorbet: I propose a banana, coconut, and jackfruit sorbet. According to my research, a jackfruit has a flavor that would complement the banana and the coconut. People that like to eat healthy will crave things that are sweet sometimes. We all do it. However, they don't want to ingest all those terrible calories. A healthy fruit sorbet is just what they need! Just the right amount of sweet, in a pint size container and in such a delicious flavor!

Jakobanut flavor.

Week 6 EOC: Me x3

3 products that I use that define me- include images!


The items i chose are my laptop, one of my favorite pairs of headphones, and my favorite series of movies (I'd be considered a rum runner).

Week 5 EOC: Social Networks and Job Hunting

Read Marketing at work 5.1 Brand Ambassadors: Employing Real Customers to Get Out the Word on Chapter 5    2. Understanding Consumer and Business Buyer Behavior.  (page 15 of 59 — printed page 143)

·         Please evaluate the article Job Recruiters Turn to Facebook to Find Candidates - WSJ.pdf found in the dropbox.

·         Develop a 300 word blog post citing both the article  and your book.

Week 4 EOC: Business and Consumer Marketing

Week 3 EOC: My Demographics

Millennials: Born between 1977 and 2000, these children of the baby boomers number 83 million, dwarfing the Gen Xers and larger even than the baby boomer segment. This group includes several age cohorts: tweens (aged 9–12), teens (13–18), and young adults (19–32). With total purchasing power of more than $733 billion, the Millennials make up a huge and attractive market. One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology, it’s a way of life. The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks. A recent study found that 91 percent of Millennials are on the Web, making up 32 percent of all U.S. Internet users. According to another study, 77 percent of Millennials frequent social networking sites and 71 percent use instant messaging. “All generations are comfortable with technology, but this is the generation that’s been formed by technology,” says a Yahoo! executive. For them, “it’s not something separate. It’s just something they do.”


I fall in line with being fluent and comfortable with digital technology. However, I am not an avid social networking user. I rarely use my Twitter or my Facebook and nowadays, I'm never on Tumblr because there are too many bugs.

Week 3 EOC: Making Money for Good

Invisible Children has been on my radar for years. When I first heard about them, they were helping to end the war in Uganda and rescue child soldiers who had been forced into service. In order to help, they were selling handmade bracelets as well as telling the stories of those who had been rescued that inspired the bracelets. Now that I go back and revisit the cause, the mission has changed only slightly. they no longer only help child soldiers, but many other people in Africa as well. Some of their items sold in the store on their website is made in Africa by the people they're helping. What I love about this organization is that they help people that nobody really thought about. There was a huge war going on over in Africa and nobody really knew. They brought that to the forefront of so many people's minds by giving them a taste of what life was like. It got people involved. It MADE them want to help. It made them THINK. That's what the organization is about.

Week 2 EOC: Boston Consulting Group - Video Games

"2013 hasn't painted a pretty picture for the retail sales of console games. With the exception of the big lift the industry received from GTA V's record-setting launch, generating $1 billion in just three days, console game sales have been consistently down."
http://www.gamesindustry.biz/articles/2013-11-08-can-ps4-and-xbox-one-save-console-gaming


"It seems like all anyone wants to talk about these days when it comes to the video game industry is how in trouble it is."
http://www.businessinsider.com/the-video-game-industry-is-not-doomed-2013-11


"Interpret study finds Sony's console leading even in territories where Xbox 360 comfortably beat PS3."
http://www.gamesindustry.biz/articles/2013-11-14-ps4-beating-xbox-one-on-purchase-interest-worldwide

I think that both the ps4 and the xbox one will end up being cash cows or even stars, but that it might take a little bit before they catch on. The economy is slowly getting better, but we are not at the point where everyone is willing to rush right out and purchase a new game console when their old one works just fine. The release of new consoles will likely give the market a boost, with people who do not own any kind of console showing interest in purchasing one.

Week 1 EOC: Great Customer Service

Once, I went to dinner with my family at Denny’s. Everything that could go wrong did. We had a terrible server and the food was terrible. The manager gave us a comp on our meal and invited us back for another free one, promising that he would make us a top priority. We came back about a week later with all of our family. We had the restaurant virtually to ourselves. We ordered our food, half expecting it to be terrible like before, but hoping it wasn't. The waitress seemed slightly frazzled by how large our party was, but she quickly set that aside. After that, it wasn’t long before the waitress had been absorbed into our family, laughing and joking like we’d known her forever. We had such a great time that we were all sad to go when it was time to leave. That right there is my ideal vision of customer service. She wasn’t worried about herself and neither was the manager. They put our needs before their own and made it the best restaurant experience my family had ever had.

Week 1 EOC: My Voice

I'm going to be frank and say, since I can't think of a single thing that is more appropriate in this instance, that I am an artist. Plain and simple. Every artist has a medium they love to work with more than anything. For some, its paint, and for others, it’s a camera. My medium is music. Music has the potential to share something so profound and unexpected with the world. One song has the power to affect millions of people. The idea of that is beautiful. Just think, I can change the world just through my art, my words. Music influences us all, regardless of whether or not we realize it. It gets under your skin, coursing through your veins until you crave it, need it, grasp at it as if it were your only lifeline. Music is like an old, cherished friend. It’s always there for you. And that is why I love it. I want to create a place for the outcasts, for those who don't necessarily fit the mold and are vastly different in every way. I want people to feel what I feel when I am surrounded by music.