EOC: Week 10: What are the benefits vs the features?

Benefits and features of my product. Use 3 quotes from academic sources as support.


Benefits: Healthy- made with real fruit.

Goes to help charity.

Implementation Evaluation Control

Price

$5.24

Distribution

Sell in Whole Foods, as well as Fresh & Easy stores.

Promotion

Social Media Accounts
Simple newspaper ad

Product

I chose to call my product Jakobanut because it's a unique name for a unique product.

Target Marketing Strategy