EOC: Week 10: What are the benefits vs the features?

Benefits and features of my product. Use 3 quotes from academic sources as support.


Benefits: Healthy- made with real fruit.

Goes to help charity.

Implementation Evaluation Control

Price

$5.24

Distribution

Sell in Whole Foods, as well as Fresh & Easy stores.

Promotion

Social Media Accounts
Simple newspaper ad

Product

I chose to call my product Jakobanut because it's a unique name for a unique product.

Target Marketing Strategy

Situation/ SWOT Analysis

Objectives

Business Mission Statement

Week 8 EOC: The Pitch

Soul's Food Sorbet: I propose a banana, coconut, and jackfruit sorbet. According to my research, a jackfruit has a flavor that would complement the banana and the coconut. People that like to eat healthy will crave things that are sweet sometimes. We all do it. However, they don't want to ingest all those terrible calories. A healthy fruit sorbet is just what they need! Just the right amount of sweet, in a pint size container and in such a delicious flavor!

Jakobanut flavor.